Director Marketing Sponsorship- Overseas Education

Vp / Avp Sponsorship Eduverse & Msm Reporter Position

Overview

We are seeking a highly skilled and dynamic VP / AVP Sponsorship Eduverse & MSM Reporter to lead our organization's sales and sponsorship initiatives on a global scale. The successful candidate will be responsible for developing and implementing strategic plans to drive revenue growth, establish key partnerships, and enhance our global market presence.

Key

Responsibilities: MSM Reporter:  Responsible for MSM Reporter planning and execution throughout its lifecycle, including defining the product vision, gathering and prioritizing product and customer

requirements, and working closely with the CEO/leadership, sales and marketing, and operations to ensure the strategy, revenue, and customer satisfaction goals are met.

 As product owner of MSM Reporter, be responsible for outputs and deliverables that include but are not limited to the following:

A) White papers B) Market surveys and research C) Market insights D) Industry news E) B2B outreach and thought leadership support the CEO in high-level corporate strategy and communications, as well as help shape the direction of marketing communications across various member-brands or segments of the MSM Group; and perform other related tasks as may be assigned from time to time

Sponsorship Strategy:  Develop and implement a comprehensive sponsorship strategy aligned with organizational goals.  Identify and prioritize potential sponsors based on strategic fit and revenue potential.  Stay abreast of industry trends and best practices in sponsorship management. Sponsor Relationship Management:  Cultivate and manage relationships with current and prospective sponsors.  Conduct needs assessments to understand sponsor objectives and expectations.  Ensure high levels of satisfaction and engagement among sponsors. Proposal Development:  Lead the creation of compelling sponsorship proposals and presentations.  Customize proposals to align with the unique needs and goals of each sponsor.  Collaborate with internal teams to ensure sponsorship deliverables are achievable. Contract Negotiation:  Negotiate and finalize sponsorship agreements, ensuring terms meet both parties' expectations.  Work closely with legal and finance teams to ensure contract compliance.  Ensure accurate and timely invoicing and payment processing.  Lead negotiations for complex sales and sponsorship agreements. Revenue Generation:  Develop and implement strategies to achieve and exceed sponsorship revenue targets.  Identify opportunities for upselling and cross-selling sponsorships.  Analyze and report on sponsorship revenue performance and sales data and market trends to identify new revenue streams.  Drive revenue generation through direct sales efforts and strategic partnerships.  Set and achieve ambitious revenue targets in alignment with organizational goals. Event Integration:  Collaborate with events and marketing teams to seamlessly integrate sponsors into events.  Ensure sponsors receive optimal visibility and exposure before, during, and after events.  Oversee the execution of sponsorship activation plans. Market Research:  Conduct market research to identify industry trends and competitive sponsorship offerings.  Stay informed about sponsor needs and expectations in the current market landscape.  Provide insights and recommendations based on research findings.

Global Sponsorship Management:  Lead the development and execution of a global sponsorship strategy.  Cultivate and manage relationships with key sponsors and partners.  Negotiate sponsorship agreements to maximize revenue and mutual

benefits.

Team Leadership and Development:  Build, lead, and mentor a high-performing global sales and sponsorship team.  Provide guidance and support to team members to achieve individual and collective targets.  Conduct regular performance reviews and implement training programs.

Collaboration and Communication:  Foster effective collaboration with internal teams, including marketing, events, and product development.  Communicate regularly with senior leadership to provide updates on sales and sponsorship performance.  Represent the organization at industry events and conferences. Performance Analytics:  Utilize data analytics to measure and analyze sales and sponsorship performance.  Implement strategies based on performance insights to optimize results.  Prepare regular reports for executive review.

Qualifications: Bachelor's or Master's degree in Business, Marketing, or a related field. Proven

experience in a leadership role within global sales and sponsorships. Demonstrated success in achieving and exceeding revenue targets. Strong negotiation and contract management

skills. Excellent team management and leadership capabilities. In-depth knowledge of market trends and industry dynamics. Exceptional communication and interpersonal

skills. This VP / AVP Sponsorship Eduverse & MSM Reporter role presents an exciting opportunity for an accomplished professional to make a significant impact on the organization's global revenue growth and strategic partnerships