Senior Manager, Ad Impact

Our client, a global broadcast media and entertainment company, is actively looking for a Senior Manager, Ad Impact to join their Ad Sales Impact & Measurement team! This role is onsite hybrid 3 days a week so local candidates are required.

***This is a 3 month initial contract position***

This Senior Manager, Ad Impact will interact with internal clients, advertisers, agencies, and measurement/research vendors to assist in the development and execution of research plans that evaluate overall campaign impact, as well as the impact and

benefits of specific campaign elements, properties/programs, and platforms!

ResponsibilitiesPull data from research tools, dashboards and data files from vendors to gather insights about campaign performanceCreate presentations that communicate campaign results, insights and recommendations in visually compelling formatsEngage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlinesMaintain normative database for specific benchmarkingAssist in the development of case studiesPartner with internal and external stakeholders in support of enabling exposure data for measurementWork with senior Research Management in evaluating new research tools and other data sources/vendors to understand capabilities and potential

benefits to campaign measurement Collaborate across internal Insights & Measurement teams to deliver on organizational needs

Required

Skills &

ExperienceBA/BS degree, preferably in Marketing, Communications, Psychology, Media, Economics/Finance, Math, Statistics, Computer Science, Information Technology, Marketing Analytics or related field4+ years of

experience in a media or marketing analytics role;

experience at a broadcast or cable network, advertising agency or primary research vendor/provider is a plus!

Experience with either (or both) syndicated and custom brand impact and attribution partners. Examples include Kantar, EDO, Dynata, iSpot, LiveRamp / Data Plus Math, NCS, ListenFirst, and YouGovPrimary research expertise across qualitative and quantitative research methods that support internal objectives, including writing surveys, managing survey fielding, analyzing banners /crosstabsUnderstanding of the digital ad tech ecosystem, with an emphasis on data management and tagging

Experience with conducting campaign effectiveness or attribution studies with walled gardens a plus (Meta, Snapchat, TikTok)Proficient in data visualization tools such as Tableau, Power BI and/or others, with a demonstrated track record of creating insightful dashboards