Sr. Director, Growth Marketing

About Our ClientOur Client believes in providing reliable solutions for storage operators to achieve their business objectives. They offer a fully integrated platform that includes facility management software, marketing programs, payments, and tenant insurance capabilities, leveraging over 25 years of industry expertise to support storage customers every day.

About The Roleour Client Is Seeking A Dynamic And

experienced Senior Director of Growth Marketing to spearhead online visibility and drive both organic and paid growth of the Marketplace. The successful candidate will be responsible for leading Paid and SEO demand, website conversion, developing the brand and online presence, and contributing significantly to overall company growth.

What you'll do :Digital Marketing Leadership:Oversee the planning, development, and execution of promotional and marketing campaigns, both paid and organic.Manage and mentor a high-performing team of digital marketing professionals, ensuring the efficient operation of the function.Identify target markets, set goals, and establish budgets for various campaigns.Stay abreast of industry trends, competitor activities, and emerging technologies to maintain a competitive edge.Collaborate with cross-functional teams, including product marketing, sales, and business operations, to align strategies with overall business objectives.

Paid Demand:Develop and execute a comprehensive PPC and broader paid search strategy aligned with business goals.Monitor and analyze campaign performance, identifying opportunities for improvement and efficiency.Manage and allocate budgets effectively to maximize ROI, working closely with finance teams to ensure cost-effectiveness.Build strong relationships with external partners, agencies, and platforms.Utilize data-driven insights to make informed decisions and adjustments to campaign strategies.Prepare regular reports for leadership, highlighting key performance metrics and areas for improvement.

SEO:Develop and implement a comprehensive SEO strategy aligned with business objectives.Oversee technical aspects of SEO, including website structure, crawlability, and mobile optimization.Lead content optimization efforts, ensuring high-quality, relevant, and SEO-friendly content across digital platforms.Conduct thorough keyword research to identify strategic opportunities and trends.Establish key performance indicators (KPIs) and regularly monitor SEO performance, preparing comprehensive reports and insights.Lead and develop a high-performing SEO team with a culture of collaboration, innovation, and continuous learning.

What you'll need :Bachelor's or Master’s degree in Marketing, Business, or a related field. An MBA is a plus.Proven

experience (8+ years) in leading both Paid and SEO teams in a dynamic and competitive industry.In-depth knowledge of Paid campaign platforms, SEO best practices, analytics tools, and industry standards.Strong analytical, communication, and leadership

skills.Demonstrated ability to influence and collaborate across departments.Minimum of 8 years of relevant

experience in SEO, with a track record of successful strategy development and implementation.

Salary Range$138,000—$191,000 USD

Location: REMOTEThe hiring company is a fully distributed organization and is currently only registered for employment in certain states. To be eligible for employment, applicants must reside in the following states: AL, AZ, CA, CO, CT, DE, FL, GA, ID, IL, IN, KS, LA, MD, MI, MO, MS, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI

Benefits And

Perks:Comprehensive health coverage for employees and their families, including disability coverage and life insurance.401(k) match after 60 days, fully vested after 1 year.Remote engagement activities, contests, and virtual social events.Flexible vacation policy.Company rewards and recognition program.Various leave options, including parental leave and caregiver leave.Financial wellness resources and mental well-being support.Remote work allowances and stipends to support home internet and office needs.Student loan payment program and a range of other

benefits.