AVP, CareCredit Healthcare Marketing

E2401624

Job Description

Role

Summary/purpose

Synchrony has an immediate opportunity for a driven, entrepreneurial minded marketer to help us grow our Health and Wellness markets. This role is fast paced, and will manage and execute client, partner and multi-channel industry lead gen and lead nurture programs. The role will work with sales, internal teams as well as 3rd party partners to innovate and execute B2B, and B2B2C marketing strategies that drive practice acquisition, engagement, applications, and usage of Synchrony Health & Wellness products. The role will work closely with analytics to monitor results and adjust tactics based on impact. The ideal candidate would have

experience with demand gen, growth marketing and digital marketing

experience. This person would be able to leverage best practices from other teams across the business, be comfortable partnering with industry thought leaders, publishers, clients, and partners to develop and execute content and programs to drive acquisition and growth.

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential

Responsibilities

Manage and execute B2B and B2B2C multi-channel marketing campaigns including email, direct mail, and digital channelsSegmentation and prioritization of target audiencesStrategize and execute client-level marketing programs for clients, partners and industry partnerships including B2B2C marketingPartner with specialty team to identify and execute marketing opportunities to build category and brand awareness with physicians, patients, and thought leadersCollaborate with sales on marketing strategies to prospect, acquire, and grow relationships Manage development of

educational online and offline content (webinars, videos, case studies, and white papers) working with KOLs, clients, partners and publishersCollaborate with internal teams to manage industry B2B paid advertising (print and digital)Manage

educational trade events and sponsorshipsInnovate and execute offers, pricing and promotions with sales & financePartner with analytics teams to measure impact, leverage data to drive future campaignsObtain industry intelligence with research and salesLead cross-functional projectsExecutive level presentation development and deliveryManage budget including forecasting and trackingPerform other

duties and/or special projects as assigned

Qualifications/

Requirements

Bachelor's Degree OR in lieu of a degree, a high school diploma and 8 years of marketing

experience identified below Minimum of 5 years marketing

experience that includes innovating and executing comprehensive B2B & B2B2C multi-channel marketing campaigns including email, direct mail and digital channelsA minimum of 2 years client-facing

experience in a sales, marketing, or business development capacityAbility to travel ~20%

Desired Characteristics

Healthcare Marketing

experience strongly preferredBusiness to business and consumer marketing

experienceBackground in demand gen and growth marketing with digital

experience preferred.

Experience interpreting and leveraging data to determine the success of the marketing campaign

Experience managing creative agencies, research, or analytic partnersStrong working knowledge of multi-channel marketing campaignsAble to translate data insights into actionable recommendations and programsCurious, flexible, high energy, self-starter with an emphasis on action rather than analysisStrategic minded with ability to tie marketing plans and tactics to business goals/objectivesStrong attention to detailAble to work in a fast-paced, complex, environment and manage multiple projects with little supervisionCollaborative team player with ability to influence across all levels of organizationExecutive verbal and written communication and presentation

skills

Experience Managing Email Marketing Programs Leveraging Automation Platforms

Grade/Level: 10

The

salary range for this position is 75,000.00 - 130,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual

compensation offered within the posted

salary range will be based upon work

experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility

Requirements

You must be 18 years or olderYou must have a high school diploma or equivalentYou must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding processYou must be able to satisfy the

requirements of Section 19 of the Federal Deposit Insurance Act.New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment

When you join us, you’ll be part of a diverse, inclusive culture where your

skills,

experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8

Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group

Marketing