Role Overview & Specifications
Who We Are
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize
experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
Job Description
Establish deeply integrated partnerships across supply ecosystem including OTT + CTV and manage and grow our relationships with SSPs and premium publishers globallyEstablish & grow programmatic inventory access & prioritization with all SSP (Supply-Side Platforms) partners across various points of distributionProvide day-to-day direct SSP/exchange partner support, including new channel or industry standards evaluation, client questions, QBRs, contracts, troubleshooting, discrepancy, etc.Interface directly with publishers and SSP partners for troubleshooting and activation across inventory deals Become an expert on all new supply-related industry updates, such as new channels and devices, privacy regulations, etc.Lead contract negotiations and integrations for new supply partners (publishers)Analyze trends in inventory usage at a platform, SSP, format and publisher level to help inform relationships and develop strategyDevelop measurement strategy to provide recommendations for supply path optimization (SPO) initiativesProvide oversight of relevant inventory to ensure successful operations & top line growthPerform industry & trend research and analysis, and identify unique partnership opportunitiesWork side-by-side with Zeta agency and brand clients, and the supply ecosystem at large, to support our growing sales teams with questions, proposals and presentationsPartner with Product and Leadership to execute a long-term roadmap of supply-focused strategic initiativesCollaborate closely across all teams internally – Engineering, Product, Legal, Finance, Sales, Client Services, etc.Understand and communicate Zeta’s value proposition and technology
Requirements
5+ years of Programmatic
experience working with Demand Side Platforms, Supply Side Platforms, exchanges, or other related technology
Experience and understanding of programmatic digital advertising: display, CTV, audio and video advertising buying strongly preferredDeep expertise and understanding in OpenRTBHands on
experience of demand/supply side ad technology stack including APIs and adservingHave prior hands-on
experience working with sell-side partners (SSP and AdExchanges)
Experience with ads.txt, app-ads.txt, sellers.json, and supply chain transparency protocolsDemonstrable
experience with Supply Path Optimization (SPO)Ability to continually make progress on long-term projects while also managing the day-to-day needs of a dynamic, rapidly growing business
Experience collaborating across Sales, Account Management, Product, Engineering Marketing, Legal & Finance teamsPassionate about data exploration; comfortable navigating large data sets and extracting then presenting meaningful insightsAbility to manage multiple priorities and perform in a fluid, fast-paced work environment, comfort with complex conceptsAttentive to detail and passionate about scalable solutions and operationsAdept communicator to stakeholders of both technical and business outcomes and challengesAbility to rapidly grasp new technology and product changes, and comfort with complex conceptsStrong quantitative
skills and negotiation abilities
Experience with SQL, JIRA, and Excel
Benefits &
Perks
Unlimited PTO Excellent medical, dental, and vision coverage Employee Equity and Stock Purchase Plan Employee Discounts, Virtual Wellness Classes, and Pet Insurance
And more!!
Compensation Range
The
compensation range for this role is $120,000.00 - $150,000.00 depending on
location and
experience.
People & Culture At Zeta
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to
diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
Zeta In The News!
https://zetaglobal.com/press/?cat=press-releases
About Zeta Global
Zeta Global is an actively verified employer hiring talent across technology, engineering, and operations.
- Headquarters: United States / United Kingdom
- Company Size: 1,000+ employees
- Trust Rating: 95 / 100 (Official Registry Audited)
View all openings at Zeta Global →